“Within a dense, 87-page report, Morgan Stanley analysts have charted the most crucial online trends and predicted the future of the world wide web. Along with forecasting more internet shopping and showing the geographical distribution of Internet surfers, case study also shows a dramatic shift toward mobile web use.” -Mashable Tech.
There are many plus much more studies reflecting what the Morgan Stanleys analyst found … cellphone users are jumping online.
With travel sites and gaming sites going to a growing trend in tablet usage these are looking at numerous mobile strategies like Reactive Site Design and Mobile Redirect. Reactive Sight Design is creating one web page that will morphe to suit the accessing device. ie. PC or Mobile. Mobile Redirect is really a technology that identifies the browser being utilized and delivers a custom template for your relative device. ie. Mobile phone, PC, Tablet, etc.
In the event the Palace Casino Resort in Biloxi, MS, made a decision to make a mobile enabled internet site there are several decisions and challenges. What sort of devices should we design for? What development strategy will we use? Exactly how should we result in the mobile site management basic and seamless using the existing site?
Which kind of devices do we design for?
The Palace Casino Resort’s main target for mobile development was mobile phones . ie. Android and iphone specifically. While tablets are rising in popularity, they where not the target for that Palace’s mobile initiative. In many instances regular site work fine on tablet devices.
What development strategy should we use?
For that Palace Casino Resort mobile ready site CCF Consulting used Mobile Redirect. Advantages that Mobile Redirect has over Reactive Site Design is that you can specify what content articles are displayed on the mobile site (all or part), you will have a unique template that is certainly designed specifically for the cell phone, so when using reactive site design you choose code heavy pages which increase the danger of errors for the user.
The way that mobile redirect works is always that when a world wide web search is manufactured at Yahoo! or Google one of several variable that is included with the search request is exactly what browser type is being used. Once the server sees a mobile browser request it sends a mobile fitted template as opposed to the standard PC enabled template.
Exactly how should we increase the risk for mobile site management basic and seamless while using existing site?
The key challenge for that Palace Casino is to ensure that when the details are changed in a single why these changes are reflected all over the place. Important info for the Palace Casino includes hotel pricing, gaming promotions, amenities hours, and then for any additional information that is utilized to market the property.
Because the Palace Casino Resort was using DNN (Dot Net Nuke) because of its cms the perfect solution ended up being use develop a mobile skin / template that actually works of their existing framework. CCF set the system up in order that Palace Casino staff can transform any information on the key web site also it automatically displays the main one change on all sites – PC and Mobile.
Building the Mobile Web Page
As soon as the technology was choosen the duty of really building the web page began. Another concern could be that the site carry the identical feel and look from the existing web page. For example color scheme, logos, and general over-all appearance. The final user can view the web site on their PC at the job or home, after which connect to the mobile site from your cell phone and think that the experience is similar. If your client will not realize that they are actually considering another template / site design then a site could be a pleasing success.
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